季度预算会:用数据争回一部分推广预算
点「看一看」,Diane 和 Greg 就在这里把这一场演一遍;轮到你开口的 5 个地方会停下来,给你看要说的意思和三种说法。
AI角色、对话和声音都由 AI 生成,只用于练习。
这一场在哪里,发生了什么?
周二上午 10 点,芝加哥一家消费品公司总部的会议室,季度预算会的最后一项
财务总监 Diane 刚宣布:你团队下季度的市场推广预算从 12 万美元砍到 7 万。你已经和供应商谈好了两场秋季促销,你的上级、市场副总裁 Greg 支持你,但不想和财务闹僵。Diane 只给你十分钟。
和谁对话?
- Diane
- 美国口音。财务总监,讲数据、说话直接,只给你十分钟
- Greg
- 美国口音。市场副总裁,你的上级,支持你但不想和财务闹僵
你要做到什么?
先表示理解控制成本,再说明砍到 7 万会取消一场促销;用上季度的数据说话;提出只要回 3 万、保住 9 月促销;主动让步取消 10 月促销、再省 1 万展会物料费;承诺每月报数据,效果不好就停。
这一场轮到你开口 5 次:
- 先理解再说影响
- 拿数据说话
- 提折中方案
- 主动让步
- 承诺汇报
全文:这一场怎么说?
中英对照,不用注册。每一句都能点「听」,录音就是 App 里这一场的录音,只有角色的台词。轮到你的地方,写着你想说的意思、三种说法和值得记住的说法:能说清是短句,先保证对方听懂;自然是同事平时会说的;高密度更紧凑、信息更多。
Okay, last item. Next quarter, marketing goes from a hundred and twenty thousand to seventy. It's a big cut.
好,最后一项。下季度市场部预算从十二万降到七万。砍得确实不少。
听懂:last item 最后一项 · a big cut 砍得很多
My team's already lined up two fall promotions, Diane. Can we hear them out before we lock this in?
Diane,我的团队已经安排好两场秋季促销了。定下来之前,能先听听他们怎么说吗?
听懂:lined up 安排好了 · hear them out 听他们把话说完 · lock this in 把这事定下来
Sure, but I've got ten minutes. What's the problem with seventy?
可以,不过我只有十分钟。七万有什么问题?
听懂:I've got ten minutes 我只有十分钟
轮到你:先理解再说影响
先表示理解控制成本,再说清砍到七万会直接取消一场秋季促销。
你想说的意思:我理解公司要控制成本。但砍到七万,两场秋季促销就得取消一场。
- 能说清I understand we need to cut costs. But with seventy thousand, one fall promotion has to go.
- 自然I totally get that we need to control costs. But at seventy thousand, one of our two fall promotions has to go.
- 高密度I totally get that we need to keep costs down. The problem is, at seventy thousand, one of our two fall promotions has to go.
| 值得记住的说法 | 中文 |
|---|---|
| I totally get that … | 我完全理解……先认同对方,再说但是 |
| keep costs down | 控制成本 |
| The problem is, … | 问题是……比 But 更像在讲事实 |
| has to go | 只能砍掉 |
I hear that from every team. Losing one promotion isn't the end of the world. Show me the numbers.
每个团队都这么说。少一场促销又不是天塌了。给我看数据。
听懂:isn't the end of the world 没什么大不了 · Show me the numbers 拿数据来
轮到你:拿数据说话
用上季度的数据说明促销的回报:花了四万,带来十八万销售额。
你想说的意思:好。上季度那场促销花了四万,带来了十八万的销售额,是投入的四倍多。
- 能说清Okay. Last quarter, our promotion cost forty thousand. It brought in a hundred and eighty thousand in sales.
- 自然Sure. Last quarter's promotion cost us forty thousand and brought in a hundred and eighty thousand in sales.
- 高密度Fair enough. Last quarter's promotion cost us forty thousand and brought in a hundred and eighty thousand in sales. That's more than four times what we spent.
| 值得记住的说法 | 中文 |
|---|---|
| Fair enough. | 有道理先接住对方的要求再给数据 |
| cost us … | 花了我们…… |
| brought in … in sales | 带来……的销售额bring in=带来收入 |
| more than four times what we spent | 是投入的四倍多把数字换成倍数,更有冲击力 |
That's in line with the sales reports I saw last quarter.
这和我上季度看到的销售报告是一致的。
听懂:in line with 和……一致 · sales reports 销售报告
Okay, the return looks solid. But I can't give back the full fifty thousand. So what exactly are you asking for?
好,回报看着不错。但我不可能把砍掉的全补回来。所以你到底要多少?
听懂:the return looks solid 回报看起来很扎实 · what exactly are you asking for 你具体要什么
轮到你:提折中方案
只要回三万,总预算十万,保住九月那场促销;顺带点出周五要付定金。
你想说的意思:我只要回三万,总共十万,这样能保住九月那场促销。定金周五前就得付。
- 能说清I'm only asking for thirty thousand back. That makes a hundred thousand. Then we keep the September promotion. The deposit is due by Friday.
- 自然I'm only asking for thirty thousand back, so a hundred thousand in total. That way we keep the September promotion. The deposit is due by Friday.
- 高密度I'm only asking for thirty thousand back, which takes us to a hundred thousand. That way we keep the September promotion. The deposit is due by Friday.
| 值得记住的说法 | 中文 |
|---|---|
| I'm only asking for … back | 我只要回……only 让要求听起来不大 |
| which takes us to … | 这样总数到…… |
| That way we keep … | 这样就能保住…… |
| The deposit is due by … | 定金……之前要付due by=截止到 |
That's still real money in a tight quarter. If I give you something, what do you give me?
在这么紧的季度,这也不是小钱。我给你一些,你拿什么换?
听懂:real money 不是小钱 · a tight quarter 预算紧的季度
轮到你:主动让步
主动让步:取消十月那场促销,再从展会物料费里省下一万。
你想说的意思:作为交换,十月那场促销我们取消,展会物料费我还能再省一万。
- 能说清In return, we cancel the October promotion. I can also save ten thousand on trade show materials.
- 自然In return, we'll drop the October promotion, and I can save another ten thousand on trade show materials.
- 高密度In return, we'll drop the October promotion completely, and I can find another ten thousand in savings on trade show materials.
| 值得记住的说法 | 中文 |
|---|---|
| In return, … | 作为交换……谈判让步时的开头 |
| drop the … promotion | 取消……促销drop 比 cancel 口语 |
| find another ten thousand in savings | 再省出一万 |
| trade show materials | 展会物料 |
Honestly, that sounds like a fair trade, Diane. The team has clearly thought this through.
说实话,Diane,这交换挺公平的。团队显然想得很清楚了。
听懂:a fair trade 公平的交换 · thought this through 想清楚了
Here's my worry. If the numbers don't come in, I'm explaining it to the CEO. How will I know it's working?
我担心的是:如果数字不达标,要去跟 CEO 解释的是我。我怎么知道这钱花得有效?
听懂:the numbers don't come in 数字没达到 · How will I know it's working? 我怎么知道有没有效果
轮到你:承诺汇报
承诺每月给财务报一次花费和销售数据,十月底前效果不好就停。
你想说的意思:我每个月给你发一份花费和销售的报告。到十月底效果不好,我们就停。
- 能说清I'll send you a report on spending and sales every month. If results are bad by the end of October, we stop.
- 自然I'll send you a monthly report on spending and sales. If the results aren't there by the end of October, we stop.
- 高密度I'll send you a monthly report on spend and sales, and if the results aren't there by the end of October, we pull the plug.
| 值得记住的说法 | 中文 |
|---|---|
| a monthly report on … | 关于……的月报 |
| the results aren't there | 效果没出来比 the results are bad 委婉 |
| by the end of October | 十月底之前 |
| pull the plug | 叫停主动提出止损,让对方放心 |
Alright, here's what I can do: twenty thousand now. The rest depends on what your numbers show.
好,我能做的是:现在先加两万。剩下的看你的数据再说。
听懂:here's what I can do 我能做到的是 · The rest depends on … 剩下的要看……
That works for me. That keeps September alive, so you can confirm with the vendor before Friday.
我没问题。这样九月那场就保住了,你周五前去跟供应商确认吧。
听懂:keeps September alive 保住九月那场 · vendor 供应商
First report on my desk by the end of September. We decide on the rest at the end of October.
九月底之前把第一份报告交给我。剩下的十月底再定。
听懂:on my desk 交到我这里 · decide on the rest 剩下的再决定
You won't regret it. Thanks, Diane.
你不会后悔的。谢谢你,Diane。
听懂:You won't regret it 你不会后悔的
没听清、卡住时怎么接?
这一场准备的救场的话:没听清、一时想不起词,先用一句接住,再想内容。
| 英文 | 中文 |
|---|---|
| Sorry, could you repeat that number? | 抱歉,那个数字能再说一遍吗 |
| Let me make sure I've got this right. | 我确认一下我理解得对不对 |
| Give me one second to check my numbers. | 给我一秒,我看一下数据 |
| Could I finish my point first? | 我能先把话说完吗 |
在开口前练这一场
读过一遍,再开口说一遍:在开口前打开这一场,Diane 和 Greg 用各自的口音说话,轮到你时停下来等你开口,不限时间;想不起来,提示先给首字母,再给英文说法,最后才给中文。
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还可以练哪些场景?
这类对话的常用说法和常见错误,先看指南:怎么礼貌地表达不同意(英文指南)。
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这页是怎么写的?
- 内容来源
- 开口前 App 里的练习场景「季度预算会:用数据争回一部分推广预算」:情境、角色、全文、三种说法和救场的话都是 App 里的原文,录音是 App 里这一场的录音。人名和情节是虚构的。
- AI 的使用
- 角色、对话和声音都由 AI 生成。
- 更新记录
- 2026-11-01 更新。发现错误,写信到 hello@kaikouqian.com。