风投会议室:讲清增长数据,扛住追问,争取进入尽调

风投会议室Greg · 美国口音 Priya · 印度口音

点「看一看」,Greg 和 Priya 就在这里把这一场演一遍;轮到你开口的 5 个地方会停下来,给你看要说的意思和三种说法。

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AI角色、对话和声音都由 AI 生成,只用于练习。

这一场在哪里,发生了什么?

周四上午 10 点,旧金山一家风投公司的会议室,A 轮融资会谈(只有 30 分钟)

你是一家做跨境电商 SaaS 工具的初创公司创始人,今天来谈 A 轮融资。合伙人 Greg 说话直接、爱打断,投资经理 Priya 盯着表格问留存和单位经济。他们看过你的材料,会直接追问:增长是不是花钱买来的,上个月为什么放缓。

和谁对话?

Greg
美国口音。风投合伙人,说话直接,爱打断追问细节
Priya
印度口音。投资经理,认真看表格,追问留存和单位经济

你要做到什么?

讲清 12 个月的收入增长;用获客成本、客户终身价值和回本周期证明增长不是烧钱买来的;讲清留存和老客户扩展收入;解释上个月放缓是主动砍掉亏钱渠道;说清这轮融多少、用在哪,并主动开放数据室,让他们同意进入尽调。

这一场轮到你开口 5 次:

  1. 讲增长
  2. 单位经济
  3. 讲留存
  4. 解释放缓
  5. 融资计划

全文:这一场怎么说?

中英对照,不用注册。每一句都能点「听」,录音就是 App 里这一场的录音,只有角色的台词。轮到你的地方,写着你想说的意思、三种说法和值得记住的说法:能说清是短句,先保证对方听懂;自然是同事平时会说的;高密度更紧凑、信息更多。

Priya

Morning. We've read your deck. Greg likes to jump in, so don't worry if he interrupts.

早上好。你的材料我们看过了。Greg 喜欢插话,他打断你别介意。

听懂:deck 融资演示文稿(PPT) · jump in 插话

Greg

We've got thirty minutes, so let's skip the small talk. Walk me through your revenue growth over the last twelve months.

我们只有三十分钟,寒暄就免了。给我讲讲过去十二个月的收入增长。

听懂:skip the small talk 不寒暄了 · Walk me through … 给我一步步讲讲……

轮到你:讲增长

用一两句话讲清 12 个月的收入增长和平均月增长率。

你想说的意思:过去 12 个月,我们的月度经常性收入从 4 万美元涨到 31 万美元,平均每月增长 19%。

  • 能说清
    Twelve months ago our MRR was forty thousand dollars. Now it's three hundred and ten thousand. That's about nineteen percent every month.
  • 自然
    Sure. Over the past twelve months, our MRR went from forty thousand to three hundred and ten thousand dollars. That's nineteen percent month over month on average.
  • 高密度
    In short, we've grown MRR from forty K to three hundred and ten K over the past twelve months, which works out to nineteen percent month over month on average.
值得记住的说法中文
over the past twelve months过去十二个月讲趋势时先给时间范围
month over month环比(每月)投资人常说 MoM
works out to …算下来是……比 is 更像在算账
Greg

Nice curve. But honestly, a lot of that growth looks paid for. What does it cost you to win each customer?

曲线不错。但说实话,很多增长看起来是花钱买来的。你拿下一个客户要花多少钱?

听懂:looks paid for 看起来是花钱买来的 · win each customer 拿下每个客户

轮到你:单位经济

用获客成本、客户终身价值和回本周期,说明增长不是烧钱买来的。

你想说的意思:我们的获客成本是 420 美元,客户生命周期价值大约 3,800 美元,5 个月就能回本。增长不是买来的,是能自己赚回来的。

  • 能说清
    Our CAC is four hundred and twenty dollars. LTV is about three thousand eight hundred. We get the money back in five months.
  • 自然
    Our CAC is four hundred and twenty dollars, and LTV is around three thousand eight hundred, so the payback period is about five months.
  • 高密度
    CAC sits at four-twenty, against an LTV of roughly thirty-eight hundred, so the payback period is about five months. The growth isn't bought, it pays for itself.
值得记住的说法中文
CAC sits at …获客成本是……sits at 说数字停在某个水平,很地道
against an LTV of …对比……的客户终身价值把成本和回报放在一起说
payback period回本周期
it pays for itself自己就能赚回成本回应“烧钱”质疑的一句话总结
Priya

Okay, but unit economics only work if customers stay. What does retention look like for your paying customers?

好,但单位经济只有在客户留得住时才成立。你们付费客户的留存怎么样?

听懂:unit economics 单位经济(每个客户的赚赔) · retention 留存

轮到你:讲留存

讲清付费客户 12 个月留存率,以及老客户扩展收入占新增收入的比例。

你想说的意思:留存很好:付费客户 12 个月留存 87%,老客户扩展收入占新增收入的 35%。

  • 能说清
    Our twelve-month retention is eighty-seven percent. Old customers also pay more. That's thirty-five percent of new revenue.
  • 自然
    Twelve-month retention for paying customers is eighty-seven percent, and expansion from existing customers makes up thirty-five percent of our new revenue.
  • 高密度
    Retention's strong: eighty-seven percent of paying customers are still with us after twelve months, and expansion from existing customers accounts for thirty-five percent of new revenue.
值得记住的说法中文
Retention's strong留存很好先给结论,再给数字
still with us还在用我们(没流失)比 retained 更口语
expansion from existing customers老客户的扩展收入
accounts for …占……讲比例常用,也可说 makes up
Greg

That's solid. Here's what worries me, though. Last month you only grew six percent. Is the engine slowing down?

这个不错。不过我担心的是:上个月你们只涨了百分之六。增长引擎是不是在放缓?

听懂:Here's what worries me 我担心的是 · the engine slowing down 增长引擎在放缓

轮到你:解释放缓

解释上个月放缓是主动暂停亏钱的广告渠道,自然流量占比反而升到 58%。

你想说的意思:上个月放缓是我们主动的:暂停了一个亏钱的广告渠道,自然流量占比反而升到了 58%。

  • 能说清
    We stopped one ad channel on purpose. It was losing money. Now organic traffic is fifty-eight percent.
  • 自然
    That was our choice. We paused an ad channel that was losing money, and organic traffic actually went up to fifty-eight percent.
  • 高密度
    That dip was deliberate: we pulled the plug on an ad channel that was losing money, and organic traffic has actually climbed to fifty-eight percent of the total.
值得记住的说法中文
That dip was deliberate这次下滑是我们有意为之先定性,再讲原因
pulled the plug on …砍掉……口语,果断停掉某事
organic traffic自然流量
Greg

Fair enough. But if you turn that channel back on, does growth come back, or does the money just burn?

说得通。但如果把那个渠道重新打开,增长会回来,还是钱就白烧了?

听懂:turn that channel back on 重新打开那个渠道 · the money just burn 钱白烧了

Priya

We'd want cohort data split by channel to check that properly.

要认真核实这一点,我们需要按渠道拆分的同期客户数据。

听懂:cohort data 按批次分组的客户数据 · split by channel 按渠道拆分

Greg

Good. So how much are you raising, what's it for, and when can we see the full numbers?

好。那这轮融多少,钱用在哪,我们什么时候能看到完整数据?

听懂:raising 融资 · what's it for 用在哪

轮到你:融资计划

说清融资金额和用途,并主动提出下周开放完整数据室(含渠道数据)。

你想说的意思:这轮融 800 万美元,主要用来扩销售团队、进入东南亚。下周可以把完整数据室开放给你们,渠道数据也在里面。

  • 能说清
    We're raising eight million dollars. It's for sales and Southeast Asia. We can open our data room next week.
  • 自然
    We're raising eight million dollars, mainly to grow the sales team and expand into Southeast Asia. We can open the full data room next week, with the channel data.
  • 高密度
    We're raising eight million, mostly to scale the sales team and expand into Southeast Asia. Happy to open up the full data room next week, channel data included.
值得记住的说法中文
scale the sales team扩大销售团队scale 比 grow 更像创业圈用语
expand into …进入(新市场)……
open up the full data room开放完整数据室主动提出,显得有底气
Greg

Alright, you handled the tough questions well. Send us data room access, and we'll move into due diligence.

好,难的问题你都答得不错。把数据室权限发给我们,我们就进入尽职调查。

听懂:data room access 数据室权限 · due diligence 尽职调查(尽调)

Priya

I'll email you our list of requests today. Thanks, this was really helpful.

我今天把我们要的资料清单发邮件给你。谢谢你,今天很有收获。

听懂:list of requests 资料需求清单

没听清、卡住时怎么接?

这一场准备的救场的话:没听清、一时想不起词,先用一句接住,再想内容。

英文中文
Sorry, could you repeat the question?抱歉,能再说一遍问题吗
Good question. Give me a second.好问题,我想一下
Just to make sure I understand, you're asking about …我确认一下,您问的是……
I'll send you the exact number after the meeting.会后我把准确数字发给您

在开口前练这一场

读过一遍,再开口说一遍:在开口前打开这一场,Greg 和 Priya 用各自的口音说话,轮到你时停下来等你开口,不限时间;想不起来,提示先给首字母,再给英文说法,最后才给中文。

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